MAŁECKI Stanisław - Technika reklamy dla gimnazjów kupieckich i szkół handlowych. Cz.1: Liternictwo. Poznan 1937. pedagogical company. 8, p. 60, [3], plates 8. oryg. pp.
Minor stains, good condition. Handwritten dedication by the author to Stanislaw Dybczynski, a Greater Poland educator, social activist, senator. Careful typographical layout. Includes: Brush drawing, Advertising lettering, Proportions, Text placement, Italics, "Redis" nib, Letter cutting, Openwork typeface, Rephrasing. On the boards, samples of typefaces, examples of advertising texts and store window arrangements.
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