LANGER Olgierd - Principles of announcement. Warsaw 1927. institute of scientific organization. 8, s. [8], 361, [3]. Opr. fawn.
Spine somewhat stained and discolored, trace of dampstain in corner of some pages. Signatures and ownership stamp. Handbook of advertising. Includes, among others: History and fundamentals of the development of the ad, Psychology of advertising, Illustration and layout of the ad, Newspaper ad, Roadside ads, Advertising campaign, Manufacturer's advertising, Retailer's advertising, Organization of advertising in the United States.
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