ZAKRZEWSKI STANISŁAW ZENON
ADVERTISEMENTS
PURPOSES MEANS TYPES
Warsaw 1942
An edition of 3000 pieces. Projects for advertisements, posters. Prepared by the Atelier of Graphics of the Institute of Advertising under the direction of Zygmunt Kosmowski. In the text: Definitions, prototypes and prototypes, Pedigree - goals and tasks, Types of advertising, Advertising means - store, exhibition, drawing, graphics, poster, prints, Cost calculation, Press advertisements, Elements of an advertisement, Analysis of goods and market, Didactic explanations.
Condition of preservation good: slight soiling.
Number of pages: 160
Format: 23x16 cm